How we do it
Our 6-step approach ensures your campaign has the best shot at delivering your goals. We also provide long-term value at every step with deliverables that will inform your marketing strategy, whether we execute it or not.
PHASE 1: PREPARATION
1. Strategy audit
We need 3 things before we can start to plan a campaign: target audiences, customer journeys and brand guide. We audit your marketing stack first and fill in any gaps.
Marketing strategy snapshot
2. Campaign plan
Once the overall strategy is ready, we set goals for the specific campaign, choose marketing channels and target personas, set budgets and agree on general content types.
One-page campaign canvas
3. Content plan
We plan out the first weeks of the campaign, incorporating both organic and paid content to ensure cohesion and consistency. We also plan timings based on events and your availability.
Live content calendar + ad creatives
PHASE 2: OPTIMIZATION
4. Campaign launch
We set up your campaign on the chosen channel platforms and schedule the first ad(s) based on the content calendar.
Live campaign dashboard
5. Analyze & optimize
Following the content calendar, we produce more ad creatives and monitor the performance of each ad set throughout the campaign using split-testing tools and artificial intelligence.
Ad creatives + monthly reports
6. Final review
At the end of each campaign we review the overall performance and produce a detailed report of the results, including any valuable learnings, which we discuss in a review meeting.
Final report and recommendations