How we do it
Our approach starts with strategic goals to establish the overall marketing vision as it aligns with your business objectives. In phase 2 we loop in designers, developers and copywriters to set up your killer marketing stack.
PHASE 1: PLANNING
1. Target audiences
We systematically examine your target customer profiles, pulling from previous customer data, competitor data and overall business strategy to define clear, segmented audiences.
Target customer personas
2. Customer journeys
Mapping the three stages of the customer journey (awareness, consideration, conversion), we align this with your available touchpoints and outline obvious gaps in the funnel.
High-level conversion funnel
3. Marketing goals
In line with your overall business strategy, we nail down some SMART goals for the business that will inform the campaigns and results going forward.
Measurable marketing goals
PHASE 2: EXECUTION
4. Brand and messaging
We build the brand guide to establish the look and feel for your marketing creative, as well as tone of voice for all copy to ensure a consistent, clear marketing message.
Brand & messaging guide
5. Website optimization
With brand and messaging established, we go through your website to ensure copy and graphics are aligned, as well as ensuring key pages are optimized and performant.
Website audit + action plan
Set up of main platforms and tools for monitoring, measuring and launching campaigns, including installing analytics codes and making sure the right people have access.
Tooling list and logins